Let me be clear, this news should NOT be an avenue for current distributors of other companies to celebrate. The fact is that there are very good, hard-working, ambitious, dream-filled people that are dealing with a lot of anxiety and grief today. However if you recall an earlier article regarding XLER8 that I wrote last year as they closed their doors, I warned you on the dangers and trend of jumping on newer opportunities that consist of hype, “ground floor opportunity and impacted new product sectors (energy drinks). You must face the fact that approx. 90% of new companies WILL NOT make it past their first five years.
As mentioned in the XELR8 article as well, I discussed the importance of finding a company that has established itself, however with a name recognition that is yet to be household. (So we can scratch Herbalife, Amway/Quixstar, Melaleuca, Nuskin, etc.) Surprsingly to many there are still several very established network marketing companies that hold a high level of opportunity for the new distributor.
For those of you whom have been burned this latest failure, take your time to look at established opportunities that have a history of growth, third-party product accolades and a healthy mix of distributor age-range (Gen Y – Baby Boomer).
... matrix shhhmatrix.
Choose wisely, and avoid getting a letter like this your inbox one morning:
Letter from Ownership to Distributors
Dear eFusjon Distributors:
It is with great sadness that we announce today that we must cease the direct sales multi-level marketing business of eFusjon, Inc. as of September 1, 2010.
The independent contractor distributor agreements will terminate as of this date. See Distributor Agreement, Section 7 (“The Agreement shall continue in effect between the parties here to until either party terminates the Agreement…”). Qualified distributors will receive their last compensation check for the month of August, less offsets against any amounts that are owed to the Company, on September 10th. Any commissions due will be available in your “Hyperwallet” account until October 31, 2010, after which date you will need to contact the corporate office (to access your “Hyperwallet” account please go to www.efusjonpay.com, or contact customer service for assistance). The Company will send refunds of the $30 membership fee to those distributors who became members in August 2010.
This was a very difficult decision for the Company and not one we had hoped to make. When the owners started eFusjon in 2008, we envisioned a unique and successful MLM business with healthy and unparalleled beverage products. The goal was to market these products through independent distributors via the MLM direct sales business model.
Distributor performance, however, has been steadily declining for over a year now, and as a result, so has the Company’s revenues. The Company can no longer maintain a marketing model that is not generating the funds needed to grow a viable business. In short, the Company’s MLM business model is no longer a sustainable marketing strategy.
With a certain level of optimism, we also announce today our decision to explore other opportunities for the eFusjon product many of you have come to love. For some period of time, you may continue to enjoy eFusjon products through purchases (without compensation) on the eFusjon website www.efusjon.com.
Lastly, we extend a sincere and heartfelt thank you to all of you for your dedication to eFusjon over the years and for standing by our product and the Company during the height of our success as well as through more recent challenging times. We share your disappointment about the recent turn of events, but are cautiously optimistic about the future of eFusjon and eFusjon’s unparalleled, healthy beverages.
The eFusjon Corporate Officers